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Procter & Gamble Co.

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Latest From Procter & Gamble Co.

Legacy Consumer Health Firms Invest To Compete In Startups' Realm: E-Commerce

J&J, Colgate, P&G and Church & Dwight look to e-commerce to regain market share from smaller, nimble consumer health brands and digital-based retail startups, executives from the firms say at Barclays Global Consumer Staples conference.

Consumer Business Strategies

Making Imodium Rx-Only No Help On Curbing Opioid Abuse – CHPA

Making OTC diarrhea remedy loperamide Rx-only is unlikely to reduce abuse and would cause problems for millions of US consumers who depend on the product, says the Consumer Healthcare Products Association, responding to a petition advocating the change.

Consumer Drug Safety

California Passes 'Right To Know' Bill, Offering Fragrance Disclosure Model

Cleaning product legislation en route to Governor Jerry Brown's desk does not affect cosmetics, but includes a framework for fragrance ingredient disclosure reached through extensive industry/NGO negotiations. The model could inspire other states, as well as major retailers seeking fragrance transparency from cosmetic brands they carry.

Legislation State News

Colgate Boosts Digital Marketing 20% To Engage With Consumers

Colgate targets at least 20% of its global media spending digitally as part of a larger marketing push to help counter marketplace uncertainties. It also is engaging in programs that create “meaning” for its brands and is engaging with consumers more on social media, says President and CEO Ian Cook.

Consumer Advertising, Marketing & Sales
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